WIND SPORTSWEAR Retail Repositioning

The coastal regions of Germany’s North Sea and Baltic Sea are among the country’s growth areas, having recorded a steadily increasing number of tourists for many years. With 30 years of presence along the coasts and approximately 40 stores on the North Sea and Baltic Sea islands, the textile brand WIND SPORTSWEAR initiated a strategic repositioning in 2018, evolving into a fashion lifestyle brand. Urban Asset Management was responsible for the development of a new retail concept as well as supporting parallel marketing initiatives.